Our Story
Our Story
start up days
Born of a love for sports and a will to share it.
SAFEJAWZ was the brainchild of university housemates George Dyer & Ewan Jones back in 2014. George was a keen boxer and martial artist and Ewan a long time rugby player.
Both understood the importance of sports mouthguards but were also constantly frustrated by how poorly they fitted and how dull and uninspired they were.
Whilst selling clearance sports equipment on market stalls at university events, George and Ewan realised they weren’t the only ones with these frustrations, so they set about creating a mouthguard brand that would energise the market.
We’re athletes who understand athletes.
We’re athletes who understand athletes.
AND THAT'S OUR SUPERPOWER
OUR MISSION
EMPOWER ATHLETES TO PLAY WITH FREEDOM AND WITHOUT FEAR.
To fear failure is human. Points tallied. Rounds won. Results amassed. They matter, sure. But they don’t define us.
What defines us is the way we play. How bravely we fought, how united we were and how expressively we showed the world what we’re made of. Those are the things we’ll be remembered for.
And - when we do that - the points, rounds and results take care of themselves. To fear failure is human. To embrace it is freedom.
OUR values
Play hard
We embrace the individuality of the amateur and the athlete and tell stories of personality, not just performance. Because it’s our mouthguard that makes a customer, but it’s our humour, humility and audacity that makes a community.
stay the athlete
SAFEJAWZ was born of a love for sport and a will to share it. We share the highs and lows and pleasures and pains and, in doing so, know how we can connect with athletes and impact their world.
protect at any cost
We never forget that, above all else, we offer a service. We protect athletes across sport, across the world, so that they can play with freedom, and without fear. If we don’t protect, they can’t play.
awards and achievements
Winners of King's Award for Enterprise 2024
SME Mouthguard Brand of the year - 2024
